Berlin-based growth consultancy
Acquisition and retention teams almost always work in silos and that's where growth leaks. We fix that, across app and web.
What we do
From infrastructure to experimentation, strategy and execution grounded in your data, not generic playbooks. We cover the full funnel across four areas.
Growth Services
Strategy and execution grounded in your data.
Technical Foundation
The infrastructure that makes everything measurable.
Automations
Making your team faster without adding headcount.
Workshops
Single-session deep dives for a focused unlock.
Growth Prioritization
A focused roadmap, not 100 slides. Top priority, second priority, experiment backlog.
North Star Metric
Define and align around the one metric that reflects sustainable growth.
Creative Strategy
Structured ideation tied to growth goals. Concepts, hooks, briefs, testing roadmap.
Campaign Management
Meta, Google, ASA, App Store, CRM. Acquisition and retention kept aligned.
Loyalty Programs
Strategy and budgeting for programs and incentives that increase retention and LTV.
Monetization
Pricing audit, market analysis, paywall strategy. What to show, where, and when.
Braze Integration & Migration
Full setup and certified migration so your messaging stack is solid from day one.
iOS / SKAN
SKAdNetwork review and attribution configuration. Done right, not retrofitted.
Event Tracking & Taxonomy
End-to-end tracking audit, QA'd, and built to support real measurement, with a clear taxonomy for your team.
AI Tools
Practically setting up AI for marketing teams. Identify and integrate the right tools to remove manual work from your growth workflows.
Reporting
We help you set up the reports you need to actually understand your data and act on it. Dashboards that don't just sit there.
AI Agents
Custom agent setups for repetitive growth tasks. Outreach, analysis, monitoring.
Process
No bloated scopes or endless discovery phases. We move fast, stay hands-on, and keep you in the loop.
01
5-min intake form
Cover the basics. Your stack, goals, and what's not working.
02
Intro call
Q&A, alignment, and a quick gut-check on fit and priorities.
03
The audit phase
Account access and data review. We dig into your current setup, what's been tried, what's broken, what's missing. Then we recommend priorities by impact.
04
Helping teams execute
We don't just hand you a doc. We stay involved to help your team actually move on what we've identified.
One more thing: if a problem falls outside our expertise, we'll tell you and point you toward someone we actually trust.
Who we are
Acquisition and retention teams almost always work in silos and that's where growth leaks. We close the loop.
Natalie
Acquisition
Specialises in
The technical infrastructure that makes acquisition measurable and the creative strategy that makes it work.
Charity
Retention
Specialises in
Keeping users around long enough for acquisition to matter, through lifecycle, messaging, and retention strategy.